Cynthia Huijun ZhuAnnie(Wan-ting) Kao
Play, more than music
Play, more than music, was created for the 2017 D&AD New Blood Competition. The challenge was to bridge Sony Music’s streaming music service with paper from Arjowiggins. We wanted to recreate the emotional experiences one would get when receiving a new vinyl record from a friend. Therefore we designed a set of dynamically tangible postcards that provide the gift of your personal playlist on Sony’s streaming music platform via QR code. The playlist postcard activates the experience through sharing, receiving, and play.