Play, More Than Music
Arjowiggins x Sony Music
The project is a collaboration work with Annie(Wan-ting) Kao for2017 D&AD New Blood. The brief was asking to bridge the streammusic(Sony Music) with tangible paper(Arjowiggins). We created a setof tangible and personal playlist gift cards to bring the streammusic playlist down to papers, and also bring back the feeling ofplaying with vinyl. The playlist card is a physical and emotionalcontainer of the music selection, which engage people bysharing, scanning and play.