Designer: Cynthia Huijun ZhuPhotography/Film: Jingyuan WangModel: Annie KaoDirected by Ellen Lupton, Jennifer Cole Phillips, Jason GottliebSpecial thanks to Annie Kao, Jingyuan Wang, Kimmy Ksai,Cheryl Peng, Sallie Xu, Yi Pan, and everyone helped me during the process.
What's for sale in advertising? What if branding and advertising propagate an absence? My thesis project is a hypothetical campaign to advertise “nothing” by branding it as “Something.” “Nothing” is a metaphor for any product in advertising, stripped of function or use. A hole is used as a visual element to represent "Nothing", and an ambiguous figure is used to represent a generic audience. This project delves into the role of fabricated value in advertising and graphic design.